Hi Everyone. I hope you read, or at least know about Hypebot, a daily email blog that reports on business and technology issues for the music industry. There is a lot of recent news about live streamed concerts and their growth during the pandemic and earlier this month Hypebot published an article written by yours […]

Although there are a range of different platforms and while multi-channel marketing remains essential for many Artists, many report that their number one form of communication remains the text message. The reason why Artists are opting for text messages is because most Fans, according to surveys, seem to prefer texting over any communication channel. For […]

The NEW Adva Mobile platform includes a page you can easily create and promote to encourage Fans to sign up to send and receive Texts from you. In addition to having your Fans text you at your own personal Text number, directing Fans to this Landing Page form to enter their mobile number is an […]

Artists today have to try many things to stand out among a crowded competition. The right marketing strategy can be the difference between a growing fan base and buying SuperFans or a band struggling to find Fans. One way to go about promoting your art is through mobile marketing. It can help raise your brand […]